Ebook Revolution

Archive for April, 2011

The Road To Free Traffic Is Paved With Articles

As a writer, writing should be our passion recounting everything from 5 inch goblins storming a giant’s castle, detailed to-do lists, to describing in exact, colourful language why your friend is such an arse in his latest Facebook photo. So I know you will just jump at the chance to write another several pieces of mastery in article form. No, don’t look at me like I’m a slave master with a whip. If you want free traffic, you’ve got to […]

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You May Have The World’s Greatest Book But, If No One Reads It, Then You Have The World’s Greatest Paper Weight

What do you have more of, time or money? I suppose another more pertinent question is, how much of a cheap skate are you? Because this is going to impact how you try to get traffic to your e-book pages. Unfortunately traffic (aka the number of people visiting your e-book download pages) is not organic, it does not grow on trees, it does not magically manifest from a spaceship in the sky like Captain Kirk, and it most certainly does […]

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Reviews: How Credible Is Your E-Book?

So you have your first 5 star reviews, or five, or ten…. You know depends on the number of family members you have. Unfortunately, unless your family member is a well known book critique, chances are people WILL doubt that all your 20 plus 5 star reviews are genuine and not just your ego going for a joy ride under a fake name. You need to remember that the best review is a balanced one. If you are deleting all […]

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Turning Your Once Off Readers Into Return Readers

Many a successful marketer will tell you it takes anywhere from seven to fourteen connections between you and a prospective buyer before they will trust you enough to purchase what you have. Granted no internet marketer I have ever met was giving away their product for under 5 dollars, or free for that matter. So my instincts say we have the edge here and can probably downgrade that number to around two or three. But the current mind set in […]

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Websites: How To Entice Readers Into A Buying Extravaganza

One of your main missions as a successful writer is to be accessible to your readers and to create a community where they can interact with you and your work. So your mission, should you choose to accept it, is to give yourself a permanent web presence. It’s time to delve into creating your own website. Here the term, ‘the simpler it is the better’, rings loud and true. At least until you have enough money to make it flashy! […]

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Marketing Starts Yesterday

Yesterday I mentioned that horrible word, ‘free’ and ‘your novel’ in the same sentence. Yes, I am completely serious. No, I am not in a straight jacket. No, I do not feel the need to jump of a bridge. There is a difference between those who succeed with their e-books and those that don’t. Those that succeed as the ones who have learnt how to use free to their advantage, they are the Masters of Free and have made thousands. […]

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The Superbook

The word ‘test’ inspires horror in many people and may even cause some to break down in a quiet corner of the room. But the word ‘test’ is a marketer’s best friend and whether you like it or not, the time has come where you need to swap your creative brain for an analytical one. Because if you want to make money, if you want to do this for a living, you need to be looking for every inch you […]

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Formatting, Decrease The Number Of Grey Hairs

It may come as a surprise to you that e-books are not like print books. I’m not talking about being able to sniff, fondle, bend and lick one and not the other. Please, get your mind out of the gutter. No, I am talking about formatting. Unlike a normal book, where everything is in its final resting place, a conventional page just does not exist in an e-book. Readers can and will manipulate the text to suit them, to make […]

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Got It Covered?

Podcasts are a newly discovered passion. They are fantastic for making the work day full of spreadsheets, models and tiresome co-workers go just that little bit faster. It was only a couple of days ago I came across the podcast of two book reviewers. They were discussing how the majority of e-books sitting in their email inbox had covers that looked like they were drawn by a child. And that child had probably been shotting tequila. That age old saying […]

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