Ebook Revolution

E-Book Revolution Podcast Ep 8 – Storytelling In The Digital Age With Kobo’s Mark Leslie Lefebvre

With print on demand, self-publishing and global writing opportunities it’s no wonder a new breed of writer is emerging. No longer are we restricted to traditional publishing, to shipping books from overseas, to just writing prose, or even to being in the same room as your fans at a signing. Even with ‘new’ pathways to publication you are no longer restricted, Amazon certainly isn’t the only big fish in town. In particular I am thinking of Kobo, a fantastic company with some revolutionary ideas in the works for publishers and authors.

From the left Robert, Michell, Myself and Mark.

After the great experiences I’ve had with Kobo it makes total sense to me that they would hire someone as revolutionary as this podcast’s guest, Mark Leslie Lefebvre. Mark is a writer, editor and bookseller and as of 2011 became the director of self-publishing & author relations at Kobo. He has been writing horror/twilight zone fiction since he was 13 and not only has several traditional publishing projects going at once, but also several self-publishing ventures. He was drawn to the profession of bookseller, and remained in the book industry in various management and information technology roles since graduating from university in 1992. He has been instrumental in developing strategies for the use of the Expresso Book machine and has organised several global POD projects using it. He has even organised successful book signings for his store without the authors even being in the same city. You can find out more about Mark at his website or his blog, and Kobo Writing Life at http://kobowritinglife.com/

In the intro I talk about the slow but steady progress of my latest novel (released in December), and the various marketing mini-courses I’m putting together for writers as I market my own novel. The idea of the mini courses is to give writers the information they need in one simple and affordable package, not to make them pay for information they already know, to get the information they actually want! I’ve also started a new Facebook novel, and begun my two new jobs: one as Digital Producer at If:Book Australia and the other as Producer of the interactive Choose Your Own Adventure event set to launch at the Brisbane Writers’ Festival in September this year – so it’s been a busy month!

In this podcast we discuss:

  • The benefits of self-publishing.
  • How indie authors and Kobo are partnering with bricks & mortar book stores and how you can too!
  • How an e-book author can sell copies of their books at events and functions in the real world.
  • Why Mark bought an Expresso Book Machine (Print On Demand Technology) and how indie authors can use it to deliver cheap print runs.
  • The problem with CreateSpace for global distribution.
  • How Mark became a ‘hybrid’ author.
  • How you can use Kobo to sell pre-release copies of your book.
  • How to do global book launches.
  • How authors can use their out-of-print back list to increase the sales of their front list from publishers.
  • What Kobo can offer authors (promotion & development opportunities).
  • What sells best on Kobo.
  • Why the 99cent model is unnecessary and detrimental for authors.
  • The consequences of increasing the price of your book.
  • Mark’s most successful self-publishing and marketing experiments.

Hope you enjoy the show! And remember, I love hearing from Listeners and readers so please drop me a line at

emily (at) ebookrevolution (dot) com (dot) au


Emily’s non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store). If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo,Amazon and Bkclb. Thinking of doing your own crowd funding project? Hire Emily’s brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.


Leave a Reply