Ebook Revolution

E-Book Revolution Episode 12- Creating Audio Books With Bruce Coville


Magic_Steps_FPMy parents tell me that when I was a little girl, I use to insist that the same book be read to me ten times in a row. Frankly, I can’t remember anything that happened before high school, so I’m not sure whether or not it’s an exaggeration. But it does make me wonder if some unconscious memory of these readings has contributed to my recent discovery and love of audio books and podcasts. Hearing stories of the followings authors like Scott Sigler, Cory Doctorow and JC Hutchins built via audio only intensified my interest in the process of production and how I possibly could apply it to my own writing. I decided not only would I like to find out more about the audio process, but I would also like to explore ways indie authors might be able to do their own!

bruceoldIn this podcast I talk to YA author and audio book producer Bruce Coville. Bruce is an American author of children’s and young adult novels, one of his most popular series being Into the Land Of The Unicorns. He is also the founder of Full Cast Audio and prior to starting the company was involved in the production of acclaimed full cast audio books such as Phillip Pullman’sThe Golden Compass. Full Cast Audio (FCA) has a simple mandate: to produce unabridged recordings of fine children’s novels using a full cast rather than a single reader. Whenever possible, they invite the author to serve as narrator. Their recordings are always unabridged—the only things deleted from the text are those attributives (“he said”, “she growled”, etc.) made unnecessary by having a full complement of actors. Authors who have worked with FCA include Elizabeth Winthrop, James Howe, and Tamora Pierce, who wrote an original novel called Melting Stonesspecifically for the company to record before the print edition appeared. You can learn more about Bruce at www.brucecoville.com, and full cast audio atwww.fullcastaudio.com

In this podcast we discuss:

  • The benefits of producing an audio version of your book
  • How an audio book can enhance the emotional intensity of your work
  • The benefits of having a full cast
  • How to match a voice to the character to increase characterisation
  • How book adaption’s (radio theatre/plays) differ from audio books
  • What you need to produce a good audio book
  • The importance of articulation
  • Things to consider if you’re doing a single voice narration rather than full cast
  • Tricks used to indicate visible tags like italics or bold
  • Why FCA don’t use sound effects
  • When you should use music
  • How indie authors can produce their own audio books
  • The pros and cons of serialising audio (podcasting) in comparison to releasing the complete work.
  • The science of luck
  • The science of clean sound
  • Whether or not accents are a good idea.



Hope you enjoy the show! And remember, I love hearing from Listeners and readers so please drop me a line at

emily (at) ebookrevolution (dot) com (dot) au


Emily’s non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store). If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo,Amazon and Bkclb. Thinking of doing your own crowd funding project? Hire Emily’s brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.


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