Posts Tagged ‘book marketing’

Ten Shades of Author Collaboration – Why Writers Shouldn’t Compete

by Emily Craven | Comments Off on Ten Shades of Author Collaboration – Why Writers Shouldn’t Compete

Why is it that every time I talk to writers ‘new’ to the digital world I end up feeling like I’ve volunteered to be a crash-test dummy for a dozen cars? I’ve just come back from the Adelaide Writers’ Festival with a bit of a bee in my bonnet. Even after all the studies, the blog posts, the infographs and pie graphs, authors and publishers are still under the impression that only the few elite will ever be writers and […]

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Go Viral With YouTube

by Emily Craven | 6 Comments »

The internet is like one large incestuous family. The amount of apparently separate companies owned by Google is just mammoth. There is a fair amount of monopolising going on; however, this is something savvy authors can take advantage of. Not only is the Blogger website owned by Google (and hence why I would choose it over WordPress any day) but YouTube, the world’s second largest search engine, is owned by Google as well. YouTube videos rank very highly on Google […]

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The Power Of Recommendation: Contributing To Your Community

by Emily Craven | 4 Comments »

If you don’t have a notebook, buy one. It doesn’t matter what it looks like, short, fat, large, thin, pretty, recycled, a couple of old envelopes stapled together, whatever. No I will not be getting you to write lines. Today we are delving into the world of blogs, forums, discussion boards and groups. Chances are that for every niche out there, for every genre you can think of, there is at least one community built around a love for that […]

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Consider The Humble Short Story As A Way To Increase Your Number Of Fans

by Emily Craven | 4 Comments »

We are living in a world of entertainment bites. When we are bored on the commute to work, waiting at the doctor’s surgery or stuck in rush hour we want something that passes the time and resolves itself quickly. We are addicted to fast pace storytelling and like a drug, once addicted we keep coming back for more in larger quantities. If you can tap into this addiction and become an entertainment bite ‘pimp’, you can quickly and easily build […]

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The Road To Free Traffic Is Paved With Articles

by Emily Craven | 5 Comments »

As a writer, writing should be our passion recounting everything from 5 inch goblins storming a giant’s castle, detailed to-do lists, to describing in exact, colourful language why your friend is such an arse in his latest Facebook photo. So I know you will just jump at the chance to write another several pieces of mastery in article form. No, don’t look at me like I’m a slave master with a whip. If you want free traffic, you’ve got to […]

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Reviews: How Credible Is Your E-Book?

by Emily Craven | 13 Comments »

So you have your first 5 star reviews, or five, or ten…. You know depends on the number of family members you have. Unfortunately, unless your family member is a well known book critique, chances are people WILL doubt that all your 20 plus 5 star reviews are genuine and not just your ego going for a joy ride under a fake name. You need to remember that the best review is a balanced one. If you are deleting all […]

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Marketing Starts Yesterday

by Emily Craven | 5 Comments »

Yesterday I mentioned that horrible word, ‘free’ and ‘your novel’ in the same sentence. Yes, I am completely serious. No, I am not in a straight jacket. No, I do not feel the need to jump of a bridge. There is a difference between those who succeed with their e-books and those that don’t. Those that succeed as the ones who have learnt how to use free to their advantage, they are the Masters of Free and have made thousands. […]

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It Started With ‘The’

by Emily Craven | 2 Comments »

There is an awkwardness as you stand in front of the bookstore information clerk trying to describe a book you can’t remember the name of. You think it started with ‘The’. And the author’s name was possibly Hobbs, but you’re not quite sure. All you know is your friend described exactly what the book was about, in wonderfully vivid, exciting detail (using the author’s carefully worded pitch….). It is a historical novel, based in Elizabethan times, it’s a thriller because […]

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